Crafting Memorable Brand Experiences

Crafting Memorable Brand Experiences

What do Coca-Cola, Nike, Red Bull, and Airbnb all have in common? They’ve mastered the art of creating memorable brand experiences that leave audiences buzzing long after the event ends. From personalized activations to high-stakes stunts, these brands know how to...
The Economics of Concert Touring Success

The Economics of Concert Touring Success

But behind every great concert tour is actually a balancing act creating dazzling fan experiences with bottom-line production realities. Concert touring is all about how to maximize revenues by balancing costs, from ticket sales and sponsorships all the way to the...
Projection Mapping: Transforming Spaces

Projection Mapping: Transforming Spaces

Ever seen a building come to life with visual magic, or a concert stage morph into a kaleidoscopic 3D world? Well, welcome to projection mapping! From changing places to creating imaginary worlds, this latest technology reimagines event experience, art, and...