As we move into a new year, event planners and organizers are gearing up for another exciting season of events. From corporate conferences to music festivals, the world of event management is constantly evolving, with new trends and technologies shaping the way we plan and execute events. In this blog post, we’ll take a look at the top 5 trends in event management for 2023, including the latest in technology, upcoming major events, and more.
1. Hybrid Events
In 2023, we can expect to see a continued rise in hybrid events, which combine both in-person and virtual elements. This trend started during the pandemic, as many events shifted online to accommodate social distancing measures. However, even as in-person events return, many organizers are opting to maintain a virtual component, allowing for a wider reach and more flexibility for attendees.
One major event in 2023 and 2024 that is set to embrace the hybrid model is the Consumer Electronics Show (CES), which will feature a mix of in-person and virtual experiences for attendees.
2. Artificial Intelligence (AI)
Artificial intelligence (AI) is increasingly being used in event management, from chatbots that can answer attendee questions to facial recognition technology for check-ins. In 2023, we can expect to see even more AI-powered tools being used to enhance the event experience.
One example of an event using AI is the Mobile World Congress (MWC), which will utilize facial recognition technology to improve security and streamline the check-in process.
3. Sustainability
Sustainability has been a growing concern in event management for several years, and it shows no signs of slowing down in 2023. From reducing waste to using eco-friendly materials, event planners are finding new ways to make events more sustainable.
One major event in 2023 that is prioritizing sustainability is the COP29 climate summit, which will aim to be a carbon-neutral event.
4. Personalization
Personalization has become a buzzword in event management, as organizers strive to create a more customized experience for attendees. This trend will continue in 2023, with event planners using data and technology to personalize everything from event agendas to attendee recommendations.
One event that is known for its personalized approach is the South by Southwest (SXSW) festival, which uses data to personalize attendee recommendations and curate a customized event experience.
5. Virtual Reality (VR)
Virtual reality (VR) has been a growing trend in event management for several years, and it shows no signs of slowing down in 2023. From virtual trade shows to immersive experiences, VR is being used to create new and innovative event experiences.
One event that is incorporating VR in 2023 is the Cannes Lions International Festival of Creativity, which will feature a virtual reality exhibit showcasing the latest in creative technology.
Event management is an ever-changing landscape, with new trends and technologies shaping the way we plan and execute events. From hybrid events to AI-powered tools, sustainability, personalization, and virtual reality, these top 5 trends in event management for 2023 offer a glimpse into what we can expect to see in the coming year. Keep an eye out for these trends at major events like CES, MWC, COP29, SXSW, and Cannes Lions, and stay ahead of the curve in event management.